This Greenpeace-commissioned short was directed by Salon Alpin (a self-described "sustainable storytelling studio" group in Vienna, Austria), while it was animated in-house at Passion Animation Studios' London branch. The full 90-second short employed "various techniques including 3D and VR to bring to life the hand-drawn animation in a flow of action and immersive camera moves."

Iceland Foods Ltd, after picking up the short's right from Greenpeace, intended to reair it for the British Christmas adstravaganza of Winter 2018. However, it was quickly banned by Clearcast for being "too political."